VADMO Drill Down: Tourism Budget Development
October 20, 2025 at 2:00 p.m. to 2:45 p.m.
CLICK HERE TO REGISTER
Join your peers at VADMO for a series of webinars/virtual meetings with News You Can Use on timely topics that will provide information to enhance your efforts in managing your DMOs with VADMO's new series of Virtual Meetings titled VADMO Drill Down.
The first virtual meeting will be held on October 20 at 2:00 p.m. via Zoom and will last until 3:00 p.m. These meetings are free and available to VADMO members only.
Some of you have been doing this for decades, and some of you will be attacking a tourism budget for the first time. We’ve got an experienced panel that will be sharing some inside strategies, experiences and best practices and answering YOUR questions to set you up for success as we all come together into this budget planning cycle together.
Joining us on this concise, guided 45-minute session will be:
- Mike Kerr, Director of Finance for Richmond Region Tourism
- Steve Trivett, Mayor for the Town of Ashland
- Jenna French, Director of Tourism & Economic Development for Shenandoah County
- Mandy Belyea, Deputy County Administrator (and former Finance Director) for Shenandoah County
We have large and small DMO’s represented (one that is part of a joint economic development budget), as well as both an elected official and county government staff.
Register TODAY for this beneficial session, and be sure to include up to 3 questions in advance that we can share with the panel in advance.
Please submit your questions to vadmo@associationbuilders.com
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VADMO will host this series quarterly throughout FY26 and has scheduled these informative and educational sessions on the third Monday of the month in each quarter with a discussion scheduled from 2:00 to 3:00 p.m. via Zoom.
You will be able to register for each meeting separately as there are a limited number of seats available, and VADMO will send the meeting link out to you prior to the meeting.
Tentative topics for upcoming meetings include:
- Monday, December 15, 2026 – The CoSTAR and STR Drill-Down – what changes have happened and what is coming?
- Monday, March 16, 2026 – The Virginia ABC Drill-Down – Changes coming, DORA program, and navigating events & craft beverage stakeholders
- Monday, June 15, 2026 – The Virginia Legislative Drill-Down – New legislation we all need to know about & DMO advocacy strategies
More Details will Follow as the Speakers are Confirmed
