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Established in 2009, the Virgo Awards recognize and celebrate the success of destination marketing organizations along with their respective staff members and volunteers. VIRGO is a Latin derivative of our state’s name “Virginia” and related to the Roman Goddess you see in the Virginia State flag “Virtus.” With “VIRGO” being an astrological sign and one of the largest constellations in the sky, it was used by early settlers and explorers as they “visited” new worlds, and it is a way that VADMO can honor our “brightest stars.” |
"Each year, VADMO honors the best and brightest in Virginia's tourism industry. Whether it is an innovative marketing campaign, a wildly successful destination event, or a top-notch tourism professional; the Virgo Awards showcase the immense talent and dedication of VADMO's members. It's a friendly competition that provides an excellent opportunity for statewide recognition, as well as peer assessment for our destination marketing organization."
Judging Criteria
All entries were to occur or be completed between January 1, 2023 - December 31, 2023. The entries were graded on a 100-point scale, based on the following criteria areas:
Entry Presentation—10 points
This includes entry nomination design, innovation, and thoroughness of presentation and application. Nominations also adhered to entry procedures and respond to specific criteria outlined in the judging criteria.
Quality—30 points
Entries were judged on quality of design, concept, execution, and the materials or medium of the project. Creativity in project design, development, implementation, message delivery, and originality.
Efficiency—30 points
This includes effective use of materials, manpower, resources, and budget. Describe the purpose and various elements of the program, activity, or campaign.
Community or Economic Impact—30 points
Entries were only required to meet either community or economic impact,
Community—Impact of the program on the community regarding community pride, involvement and enhancement.
Economic— Impact of the program on the community in terms of new business, revenue, exposure, etc.