AAA Sales Blitz during ABA and NTA
About
VACVB and VTC are partnering on a Sales Blitz to AAA Offices during the American Bus Association Marketplace held in Louisville, KY January 9-12 and during the National Tour Association Meeting in Atlanta, GA January 31 - February 4th. This year there will be a "two shows for the price of one" deal and each area has 5 AAA offices that we plan to visit.
Teams of VACVB members will head out in rental cars to make visits to different AAA offices. We will deliver notebooks to each AAA office that will contain profile sheets from participating DMOs and Attractions, along with a "Virginia is for Lovers" canvas bag filled with "Goodies" supplied by the participants to be shared with the staff in each of the AAA offices that we visit.
Dates
The actual Blitz will occur on Tuesday, January 12th at the ABA and on Wednesday, February 3rd at the NTA.
Cost
Cost to participate will be $100.00 and you will need to provide 10 profile sheets in plastic protective sleeves and a minimum of 10 gifts/trinkets since we will be visiting 5 AAA offices at each location. If you will only be sending materials then the cost is $125.00. Please register using the registration links to the left.
Materials
Participants will be responsible for shipping the necessary materials to Janie Lawson. Further information will be provided upon registration.
What will the AAA Offices receive?
►Each AAA office will receive a Resource Binder with profile sheets for each participating DMO, Attraction or Business. Teams will review each binder page-by-page with the appropriate AAA staff whenever possible.
►Each AAA office will receive one or two (depending on staff size) goody bags containing items supplied by participating organizations to be shared with the staff in each office.
What will participating DMOs, Attractions & Businesses get?
►All participants will have their profile sheet included in each Resource Binder, a copy of which will be left in each office that we visit. Whenever possible, the teams will review each page of the Resource Binder with the AAA staff member(s) with whom they meet….not simply their own page.
►All participants will get a report on the visits by each team so that they may follow-up on any leads.
If you have any questions, please contact Sue Wiles (VACVB offices) at 540-904-4710.
