VADMO Launches the VADMO Tourism Leadership Institute (VTLI)

For more information or to Apply CLICK HERE.

New Programs & Committees 

to Provide More Value to Your Dues Investment

Thank you for your continued participation in the Virginia Association of Destination Marketing Organizations (VADMO). We are a stronger organization due to the participation of CVBs and DMOs throughout the Commonwealth, regardless of destination and budget size. We each have knowledge to share with our Virginia counterparts and we each benefit through our shared experiences.

During the 2023-2024 year, VADMO traveled across the Commonwealth for our various meetings and events. We had record-setting participation in the AAA Sales Blitz, and our Spring Symposium in Richmond VA was a 

Paige Read

huge success with all available seats selling out in advance of the event.  VADMO recognized Best in Class tourism programs with our annual VIRGO Awards, and the Fall Meet Up in Winchester highlighted the growing Agri-Tourism sector. 

Additionally, VADMO Members represented you at the statewide Legislative and Tourism Day in Richmond and will continue to contribute to similar events to stay active and keep government officials informed about our industry.

The best way to receive maximum benefit from your VADMO membership investment is to take an active role on committees and in planning the meetings. The committees in which you and your staff may consider participating include Awards, Tourism Sales, Membership & Recognition, Education & Content, Marketing & Communications, and Sponsorship.

New in 2025 will be the introduction of the VADMO Tourism Leadership Institute (VTLI), which is an initiative being developed by VADMO in partnership with Virginia Tourism Corporation, to provide professional development and credentials to its participants. VTLI will be a year-long program that will include four (4) sessions and a Capstone Project to be completed for graduation. Your investment in this important program will provide you with valuable credentials for you and your tourism office.

All of these opportunities are available to you with your dues investment, and for FY25, we are keeping dues at the same rate as last year.

If you have other questions or want to work with VADMO in new ways, please contact the VADMO office at I look forward to seeing you at a future VADMO event!


Paige Read
VADMO President

You may view and print your invoice by logging on to the website You may pay that invoice online with a credit card or by mailing a check. Please keep in mind that your VADMO membership is based on your organization's total annual budget. If there have been changes to your budget this year, please contact VADMO at


and we can update your invoice.

Join Us for Our Many Educational Events in FY25!


The Virginia Association of Destination Marketing Organizations invites members, prospective members, allied members and the public, to use this site as a resource and to learn more about our association.

Our Mission: To offer our members advocacy, networking and professional development opportunities for the purpose of member destination success.  

Please use the easy navigation links located on the top bar, to find areas of special interest:

  • For DMO Members, there is a "Members Only" section.
  • For prospective members the "Membership" section is a good place to start.
  • For Allied Members, the "Members" list under "Membership" will prove useful.

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