2018 AAA Sales Blitz during ABA - Charlotte
About
Join VADMO on a Sales Blitz to AAA Offices coinciding with the ABA conference January 26-30, 2018 in Charlotte, NC. We will be doing something a bit different this year; in addition to 8 calls and a presentation at AAA Headquarters in Charlotte, stops will be made in Raleigh, Durham and Greensboro on the way. Combined, we will double our numbers and have Virginia DMO information in 18 AAA offices!
On the 29th of January, two teams led by Carol Torricelli of VTC and Bruce Newton of the Hampton CVB will begin the morning at the AAA Carolinas headquarters building, making a joint presentation to the Auto Travel Production and Internet Travel Sales team at 9:00am. After the presentation the two teams will depart AAA HQs and each will visit four Charlotte metro locations, for a total of nine visits in the Charlotte area. The teams will depart the Convention Center at 8 am and return to the Convention Center around lunchtime.
In addition to the calls made on Monday, Bruce Newton and several other VADMO members will be driving to Charlotte and will be taking DMO binders and bags to AAA Carolinas offices in Raleigh, Durham and Greensboro on Thursday, January 25th. (There is room for one additional DMO if you would like to ride in the van to Charlotte! Please contact Bruce for availability.)
Dates
The "Travel-Blitz" will depart on January 25th with an overnight in Greensboro. The Charlotte Blitz will occur on Monday, January 29, 2018, leaving the Charlotte Convention Center at 8am.
Cost
Cost to participate will be $100.00 and you will need to provide 20 profile sheets in plastic protective sleeves, 20 visitor guides and a minimum of 20 gifts/trinkets. If you will only be sending materials then the cost is $125.00. If you are adding any additional profile sheets, the cost is $80.00 per additional sheet.
Please register using the registration links to the left.
Materials
- Participants will be responsible for shipping the necessary materials to Bruce Newton in Hampton, Virginia to arrive no later than January 5, 2018.
- Each DMO will need to send 20 of their destination profile sheets in a 3-hole punched plastic sheet protector along with 20 Visitor Guide booklets, also to be included in the binder. (Holders for the guides will be provided.)
- NOTE: If your 2018 Visitor Guide is not printed, send copies of 2017 along with a reorder form.
- Each DMO will also need to provide 20 gift items to include in the bags. Consider small items like pens, hi-liters, cell phone pockets or other similar sized items. (No large water bottles, please). Send as many items as you would like to share in each of the bags.
- VTC will be providing Virginia is for Lovers bags and peanuts for the calls. Binders will be pre-stuffed in Hampton.
- All DMOs will need to send their materials in advance to: Bruce Newton at Hampton Convention & Visitor Bureau, 1919 Commerce Drive -Suite 290, Hampton, VA 23666. please have materials arrive by January 5, 2018.
What will the AAA Offices receive?
- Each AAA office will receive a Resource Binder with profile sheets for each participating DMO, Attraction or Business and Visitor Guides. Teams will review each binder page-by-page with the appropriate AAA staff.
- Each AAA office will receive one or two (depending on staff size) goody bags containing items supplied by participating organizations to be shared with the staff in each office.
What will participating DMOs, Attractions & Businesses get?
- All participants will have their materials included in each Resource Binder, a copy of which will be left in each office that we visit. Teams will review each page of the Resource Binder with the AAA staff member(s) with whom they meet….not simply their own page.
- All participants will get a report on the visits by each team so that they may follow-up on any leads.
If you have any questions, please contact Sue Wiles (VADMO office) at 540-904-4710 or email info@VADMO.org.
