Spring 2025 VADMO AAA/Tour Operator Sales Blitz
About
Join VADMO as we canvas AAA offices and meet with tour operators in our bordering state/drive markets. We have three teams with leaders for three sets of dates. Each team has room for a third member to join, or we could set up a fourth team if we have interest from our partners:
Team Mid/Central PA – May 5-9, 2025
Team Lead: Dana Howe, Visit Norfolk; Jim Coggin, Virginia Beach CVB; Toni Bastian, Richmond Region Tourism;
Team Ohio/Pittsburg – May 12-16, 2025
Team Lead: Bruce Newton, Hampton CVB
Team Western NC & TN – May 19-23, 2025
Team Lead: Andrew Marks, Lynchburg Tourism; Hannah Oliver, Loudoun County Tourism
Team Boston – May 12-16, 2025
Team Lead: James McCann, City of Portsmouth
Thanks to Virginia Tourism Corp for their support in providing canvas bags, binders and giveaway items for this mission.
What will the AAA Offices / Tour Operators receive?
At each of our visits, a Resource Binder with profile sheets from participating DMOs and a Virginia Is For Lovers bag filled with “goodies” supplied by the participants to be shared. Teams will review each of the destinations/profile sheets in the binder with the tour operators or AAA auto travel counselors.
Benefits to participating DMOs:
For those only sending profile information, be assured that everyone’s profile sheet and destination will be included in the Resource Binder and reviewed with staff members who make travel recommendations. Sample itineraries for tour operators will be shared or created during our desk side calls. An after-action report will be sent to participating DMOs with office mailing address, staff listing with contact information and any special notes or requests made during our presentation for follow up.
Costs:
$100 for DMO’s participating in the actual Blitz, making calls to tour operators and AAA offices.
$125 for DMO’s participating by sending materials to be included in the calls.
Deadlines and Materials:
Each DMO will need to send their destination profile sheet in a 3-hole punched plastic sheet protector along with their Visitor Guide booklet to be included in the binder. You will need to provide 100 copies of each to cover all our calls this mission. This number of packages could increase if we have more participants this year.
Gift items included in the bags will give DMOs additional exposure. Consider small items, like ink pens, hi-liters, cell phone pockets or other similar sized items, but no large water bottles, please. We are stuffing 100 bags, so send as many items as you would like to share in each of the bags.
DMOs will need to send their profile sheets, visitor guides, and any gifts in advance for placement in binders and bags. Please have all items delivered by April 20th, 2025, to:
James McCann- VADMO
Portsmouth Tourism Dept.
521 Middle St
Portsmouth, VA, 23704
Hope you can join us!
Registration Opens March 1st and Closes April 15th, 2025 - with all materials being delivered by April 20th, 2025
