Experience Lab

  • 28 Sep 2011
  • 30 Sep 2011
  • Columbus, Ohio at the Hyatt Regency Hotel

Experience Lab -  September 28 – 30, 2011
Columbus, Ohio at the Hyatt Regency Hotel


Destination Marketers and Travel Suppliers will learn the Experience Formula methodology to engineer engaging and immersive experiential tourism products for their destination at the Experience Lab.  The Lab will be held from September 28th through September 30th in Columbus, Ohio at the Hyatt Regency Hotel.  Attendees will acquire strategies to implement in their destinations that will transform their visitors' experience, drive visitation and increase economic impact.

Noted Tourism Industry Expert Joe Veneto, aka The Opportunity Guy, consultant, professional speaker and experiential travel guru will host the event which is limited to 50 participants.

The two and one-half day Lab includes multiple presentations and learning sessions on the various elements of the Experience Formula.  Also included are panel discussions with DMO executives and travel suppliers that have implemented the Experiential Development Process.  During the Lab, there will be seven mobile workshops where attendees will experience first-hand product models that have been designed, crafted, staged, and scripted using the Experience Formula.

Columbus, Ohio was chosen as the host city for the Experience Lab based on the successful work the city's CVB, Experience Columbus, has implemented using the Experience Formula.  According to Kara Kauffman, Director of Tourism at Experience Columbus, "the Experiential Development Process has transformed the tourism experience in Columbus."  Columbus has over 40 different experiences and markets them to tour and travel, small meetings and convention segments.
For additional information about the Experience Lab, please visit the web site at www.opportunityguy.com/experiencelab

Home About VADMO Contact VADMO Membership Conferences Meet Virginia Members Only                                                        
Virginia Association of Destination Marketing Organizations, PO Box 3363, Warrenton, VA 20188
Phone: (540) 904-4710 | Fax: (202) 962-3939 | Email: info@vadmo.org

Powered by Wild Apricot Membership Software