Job Description

Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve.

Sr. Campaign Specialist

This is a remote-based position, ideally located in the Southeast.

The Sr. Campaign Specialist provides day-to-day fulfillment and campaign support to our local markets and clients for a variety of digital products that include, but not limited to, Display, Video, Social, and SEM. This position uses acquired deep knowledge on best practices for structuring, building, executing and reporting digital campaigns leveraging our platforms to best optimize the results of our higher spend accounts. This person will work closely with the sales team, platform experts and clients to ensure client expectations are met and often exceeded.

What you'll be doing:

Regularly communicate with clients and sales team members to establish and understand client goals and objectives. Suggest and implement optimizations to meet client goals and objectives.
Provide traffic c estimates for new (or existing) clients to establish budget across all platforms.
Navigate efficiently between multiple platforms, being able to thoroughly report on the performance of each and how they impact each other.
Responsible for structuring and implementing campaigns to best facilitate campaign performance to meet (or exceed) client goals. Responsible for building attrition and ROI models for future campaign growth, based on campaign forecasting.
Actively participate in client meetings.
Provide insights on more complex campaign performance for key campaign metrics through weekly and monthly performance analysis.
Oversee campaign execution adhering to client goals and objectives. Including timely campaign launch, monthly budgets, and proper billing.
Proactively recommend opportunities to improve campaign performance and grow client investment. Specialist in providing guidance for industry best practices.
Utilize competitive intelligence tools to proactively identify opportunities for new (or existing) clients.
Serve as primary point-of-contact when working with others throughout our organizing to set expectations and establish client goals and objectives.
Create and update monthly dashboard reporting and insights, tracking campaign results against established targets.

Our ideal candidate will have the following:

Bachelor’s degree preferred, or equivalent combination of training and experience

Minimum three years’ experience managing and optimizing digital marketing campaigns. Search Engine Marketing experience preferred.

Knowledge and hands-on experience of reporting and tracking systems including Google Analytics; Certification a plus. Proficiency in Digital Campaign management and the concepts of pacing, bid management, and other standard components Strong ability to understand results, troubleshoot issues, and communicate them effectively to an appropriate audience Capability to multitask, project manage and prioritize work to ensure all daily goals are achieved

Ability to analyze and interpret data

Ability to identify strategic solutions in day-to-day campaign management and communicate them to a non-technical audience

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Alabama Media Group is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward- looking. For more information about Advance Local, please visit www.advancelocal.com.

Alabama Media Group is one of the country's most innovative local media companies -- and operates AL.com, the AL Education Lab, This is Alabama, People of Alabama and the Birmingham, Huntsville and Mobile editions of The Lede.

In addition, the company runs a digital marketing business which serves advertising clients throughout the Southeast, a film production group Advance Originals, and the national brands Reckon and It's a Southern Thing.

In the past 5 years, AL.com journalists have been awarded two Pulitzer Prizes and been a finalist for another, won 21 regional Emmys for documentary work, an Edward R. Murrow award for podcasting and a Webby Award for short-form comedy.

Advance Local Media is committed to creating a diverse and inclusive environment, and is proud to be an equal opportunity/affirmative action employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.