According to the US Travel Association, tourism in Virginia generated $22.4 billion in travel spending. Tourism also supported 216,900 jobs in the Commonwealth and $1.5 billion in local taxes, an increase of 5.6 percent compared to 2013. The increase is largely attributed to Virginia’s authentic, local travel experiences and surging culinary scene.

Tourism was again an important contributor to the local economy in 2014. Tourism revenue for Harrisonburg reached $112,731,885, a 0.9 percent change over 2013. Local tourism-supported jobs totaled 1,097 while local tourism-related taxes were $4,078,029. All data was received by the Virginia Tourism Corporation (VTC) from US Travel Association and is based on domestic visitor spending (travelers from within the United States) from trips taken 50 miles or more away from home.

“Tourism revenues in Harrisonburg have increased once again in 2014. New business development has created more jobs to stimulate our local economy,” said Mayor Christopher Jones. “Harrisonburg is one of the first designated Arts & Cultural Districts and the first Culinary District in Virginia offering travelers 19th century architecture, bike-friendly streets, family-friendly museums, innovative foodie spots, and year-round festivals and events. Our continued participation in great travel programs; along with our unsurpassed culinary scene has brought travelers back time after time. All of this has had a positive economic impact on our local businesses and put us on the map as a great travel destination in the Shenandoah Valley.”

"These new figures illustrate the importance of investing in tourism, an industry which is helping to build a new Virginia economy, creating solid, good-paying jobs for our residents,” said Governor Terry McAuliffe. “Travelers are coming to Virginia to experience our oysters, wine, craft beer and cider, as well as exceptional opportunities for outdoors lovers, history buffs, and people who just love adventure."

“Tourism is an instant revenue generator for the Commonwealth, attracting millions of visitors every year looking to discover why Virginia is for Lovers,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “2014 was another exciting year for the travel and tourism industries in Virginia, and we are thrilled to see such continued improvement in our tourism economy. Tourism is a driving force of Virginia’s economy--it creates jobs, generates economic impact, and benefits businesses and communities across the state.”