President & CEO | Pinehurst, Southern Pines, Aberdeen Area CVB

19 Mar 2018 10:28 AM | Deleted user

Location: Pinehurst, North Carolina

Organization: The Convention & Visitors Bureau Pinehurst, Southern Pines, Aberdeen area

Position: President & CEO


The Board of Directors for the Pinehurst, Southern Pines, Aberdeen Area CVB are seeking the next CEO to lead their county’s tourism development efforts for this world renown North Carolina destination. The CVB is looking to replace the retiring CEO who has successfully guided the operations/growth of the Bureau for the past 29 years.

Major Responsibilities 

  • Overall management of operations for Destination Marketing/Management Organization (DMO) in one of the state’s leading resort communities which operates as a NC Public Authority and component unit of Moore County Government. 
  • Adhere to the NC Governmental Fiscal Control Act and oversight via the NC Local Government Commission, to insure sound fiscal financial policies/controls are adhered to, including monthly financial reports to the Board. 
  • Responsible for the preparation of the annual operating budget encompassing all activities and operations of the Bureau. 
  • Develops and implements with staff a 3-year Strategic Business Plan tied to integrated Performance Measurements/Metrics for the organization and staff. 
  • Develop long-term strategies for tourism product development to assure the destination remains relevant and sustainable. 
  • Fully responsible for the hiring, training and supervision of the CVB staff.
  • Formulate the development of destination marketing programs, insuring all CVB communications meet the highest standards of the organization and community represented.
  • Ensure the destination brand is fully leveraged at all local, state, and national levels.
  • Maintain an excellent working relationship with municipalities’ elected officials and staffs. 
  • Manage contracts with vendors such as advertising agencies, as well as other contract service providers for research, public relations, etc., holding them accountable for services provided.
  • Serve as the communities’ spokesperson on key tourism and destination issues, and other public policy issues. 
  • Develop long-term strategies to ensure continuing education of staff and work with the local tourism industry on work force preparedness. 
Skill Set & Requirements 
  • Experienced, dynamic, and successful destination marketing organization industry professional with proven leadership experience.
  • Experience working with boards and/or multiple stakeholder groups.
  • Familiarity with open meeting laws/requirements.
  • Creative marketing expertise with brand enhancement, proven experience with media (digital, print, social) and public relations, and an understanding of marketing initiatives and tactics.
  • Respected as an influential, strategic thinker within the industry.
  • Impeccable work ethic and passion for the task at hand.
  • Knowledge of marketing, business theories, practices, and procedures.
  • Knowledge of budget development with the skills to administer the budget and allocate limited resources in a cost-effective manner.
  • Strong interpersonal and leadership skills.
  • Familiarity with and knowledge of Moore County and the surrounding region.
  • Possess and maintain personal automobile.
  • Technologically savvy, and proficient in Microsoft Word, Excel and PowerPoint.
  • Ability to travel regionally/nationally.
  • Possess and maintain a valid driver’s license with clean DMV record.
  • Excellent verbal, written, and presentation skills.

Education & Experience 
  • A Bachelor’s degree from a four-year college or university in Business Administration, Marketing, Public Relations, Communications, Tourism, or related field. 
  • A minimum of five (5) years of tourism industry experience. Previous DMO leadership experience preferred.

Read more about this position and apply here.

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