Thank You To Our Sponsors!
 
 

 

Program Agenda 

Sunday, April 28, 2019

3:00 PM - 7:00 PM - Registration Open

5:30 PM - 7:00 PM - Reception and Virgo Showcase


Monday, April 29, 2019

8:00 AM - 8:45 AM - Breakfast
8:45 AM - 9:00 AM - Welcome to Lynchburg
Introduction by
Sheryl Wagner, Director of Tourism, Staunton CVB & 
Debbie Aylor, Tourism Manager, Spotsylvania County Department of Tourism

9:00 AM - 10:30 AM - General Session #1

Developing a Message that Resonates

SPEAKER: Bill Geist- Chief Instigator at DMOproz

DESCRIPTION:  

10:30 AM - 10:45 AM - Break - Visit with Exhibitors

10:45 AM - 11:45 AM

Breakout #1 

Legislative Advocacy

SPEAKER: Robert Melvin, VRLTA

DESCRIPTION

Breakout #2 

Discovering Your Sticky Copy

SPEAKER: Nikki Zellner, Content Consultant with Where Content Connects

DESCRIPTION

11:45 AM - 12:00 PM- Break - Visit with Sponsors

12:00 PM - 1:30 PM - Virgo Awards Banquet

1:30 PM - 2:30 PM

Breakout #3 

Crisis Readiness and Response Playbook

 
SPEAKER: Greg Stalley - Sr. VP of Communications, USTA
 

DESCRIPTION:  The freedom to travel is one of the many liberties we enjoy as Americans, but travel marketers are operating in an era of new security threats and unexpected challenges. U.S. Travel will present key takeaways from the association’s “Crisis Readiness and Response Playbook,” designed to help destination leaders ready themselves, their organizations and their staff for unthinkable events that may arise. This session will provide an overview of how to plan for and respond to a crisis, as well as reassess your organization’s emergency protocols and procedures.

 

Breakout #4 

Battlefields, Beer, and BBQ: A Civil War Trails Progress Report

SPEAKER: Drew Gruber, Executive Director- Civil War Trails 

    DESCRIPTION


    2:30 PM - 2:45 PM - Break - Visit with Vendors

    2:45 PM - 3:45 PM

    General Session #2

    The Changing Roles of DMOs

    SPEAKER: Rachel Burgess - Principal, SIR

    DESCRIPTION

    3:45 PM - 4:15 - Break

    4:15 PM - 5:15 PM 

    Breakout #5 

    Family Reunion Workshop

    Moderator: Dean Miller, National Sales Manager for Visit Fairfax

    DESCRIPTION 

    Breakout #6  

    To Hell With Your Trendy Hashtag

    SPEAKER: Nikki Zellner- Content Consultant with Where Content Connects

    DESCRIPTION

    5:30 PM - 7:00 PM - Reception


    Tuesday, April 30, 2019

    7:00 AM - 8:45 AM - Breakfast 

    8:00 AM - 8:45 AM - Shirt Sleeve Sessions

    9:00 AM - 10:30 AM - General Session #3 

    Engaging Your Board

    SPEAKER: Bill Geist- Chief Instigator at DMOproz

      DESCRIPTION 

      10:15 AM - 10:30 AM - Break - Visit with Vendors

      10:30 AM - 11:30 AM - General Session #4 

      The Ideology of Destination Promotion

      SPEAKER: Jack Johnson, Chief Advocacy Officer, Destinations International

      DESCRIPTION

      11:30 AM - 12:00 PM - Membership Meeting


      Symposium Conclusion 


      Become an Exhibitor or Sponsor

      There will be five food events during the symposium, which will be located in the exhibit area
      (2 receptions, 2 breakfasts and 1 break). Exhibit tables are 6 ft. but may be replaced with exhibitor’s own materials not to exceed 8’ x 4’. Pipe and drape cannot be used because of the location.

      One event registration is included with the purchase of an exhibit table.

      Sponsorship and Exhibit Options

      Pricing

      • DMO Members (Full Conference)- $195
      • Non-Members (Full Conference)- $250
      • Sunday Night Reception Only - $60
      • Monday Night Reception Only - $60
      • Sunday and Monday Night Reception Only - $120
      • Student Rate* - $75
          *Includes all sessions and luncheon on Monday - the reception is not included.



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      Virginia Association of Destination Marketing Organizations, PO Box 3363, Warrenton, VA 20188
      Phone: (540) 904-4710 | Fax: (202) 962-3939 | Email: info@vadmo.org

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