Program Agenda (Tentative)

Sunday, April 22, 2018

3:00 PM - 5:00 PM - Registration Open

5:00 PM - 9:00 PM - Pre-conference Reception

Monday, April 23, 2018

8:00 AM - 9:00 AM - Breakfast

9:00 AM - 10:30 AM - General Session #1

Change and Performance: How to Win
When the Shift Hits the Fan

SPEAKER: Jennifer Barbee, CEO of Destination Innovate

A motivation blend talk about professional performance, strategy and how to integrate trends that happen at the speed of the Internet. Don't get left behind when change happens. Highlights major trends in Marketing and DMOs, how to prepare and keep yourself ahead of the pack!

10:30 AM - 10:45 AM - Break - Visit with Exhibitors

10:45 AM - 11:45 AM

Breakout #1 (roundtable)

Developing a State of Virginia "Methodology"
for a standard way to count visitors

PARTICIPANTS FROM: Virginia Beach CVB, Richmond Region Tourism, Town of Culpeper, Tazewell County and Halifax County

Breakout #2 (webinar)

The Definitive Guide to Influencing Your City to Adopt & Enforce Fair, Balanced and Enforceable Short-Term Rental Regulations

SPEAKER: Ulrik Binzer - Founder & CEO of Host Compliance

In this webinar, you will learn about the rapidly growing short-term rental industry and get a step-by-step guide to influence your city to adopt and enforce sensible and effective short-term rental regulations that adequately incorporate the concerns of all relevant stakeholders. In this session you will also learn how several Virginia cities have deployed advanced monitoring technology to quickly and cost-effectively get the information they need to solve the short-term rental compliance problems and ensure a level playing field between traditional lodging providers, and the operators of non-conventional forms of short-term accommodation.

11:45 AM - 12:00 PM - Break - Visit with Sponsors

12:00 PM - 1:30 PM - Virgo Awards

1:30 PM - 2:30 PM 

Breakout #3 

Chair Yoga with Common Ground Healing Arts

Breakout #4 (panel)

Hiring and Expectations of the New Tourism Workforce

  • Nancy McGehee, Ph.D - Professor and Head of Department of Hospitality and Tourism Management, Virginia Tech 
  • Howard Feiertag - Faculty Member, Virginia Tech
  • Everett Fortner - Associate VP, Career & Professional Development and Adjunct Faculty Member, University of Virginia and UVA Darden School of Business


With the job market so hot, finding quality people with the soft skills needed for 21st century jobs in tourism is getting tougher. Hear from the professionals at colleges churning out today’s graduate about what the expectations are on both sides-employer and employee! Learn the secrets to finding the right “fit” for YOUR organization when hiring today’s new workforce.

2:30 PM - 2:45 PM - Break - Visit with Vendors

2:45 PM - 3:45 PM 

Breakout #5

The Post Demographic Age

SPEAKER: Esra Calvert - Director of Research at VTC

Learn about the NEW VTC "audiences" that are driving today's marketing and advertising decisions.

Breakout #6 - Description Coming Soon

3:45 PM - 4:15 PM - Break - Visit with Vendors

4:15 PM - 5:15 PM 

Breakout #7 

Social DMO: The most important platforms,
using pop culture and what makes things go viral

SPEAKER: Jennifer Barbee, CEO of Destination Innovate

How many plaforms do you need to be on? What's the secret to each platform's success? How do I get seen without ad dollars? Waht does it take to go viral? These and other important questions are addressed with sound best practices by the only DMO.

Breakout #8

The 4-Point Approach to an Engaging and Active Downtown

SPEAKER: Kyle Meyer - Virginia Main Street

Discover the methods and ideas that have worked!...including how to design your dream marketplace, an extended hours campaign, how to set up an idea incubator event and how to create an effective Merchant Association.

5:30 PM - 8:00 PM - Reception with VRLTA

8:00 PM - 9:00 PM - VRLTA PAC Fundraiser Mixer

Tuesday, April 24, 2018

8:00 AM - 9:00 AM - Breakfast - Member Meeting

9:00 AM - 10:30 AM - General Session #2 (Panel)

2018 Digital Survival Tips: How to compete with limited budgets

PANELISTS: Josh Sherwood - MediaOne,  Steve Markuson - Minnesota Twin Cities Gateway CVB

Focus on the fast changing digital landscape with all it's noise and change. Cut through the clutter to help the DMO marketers "Keep the main thing the main thing" by knowing what trends are worth watching and how to position yourselves for success by maximizing marketing budgets. There is a growing divide in the destination "haves" and "have nots". How do you compete effectively if you have a limited budget.

10:30 AM - 10:45 AM - Break - Visit with Vendors

10:45 AM - 11:15 AM - American Evolution 2019 Update

11:15 AM - 12:30 PM - General Session #3 (Panel)

Symposium Conclusion 

Omni Charlottesville Hotel

Special VADMO Rate

Room Rate:  $149* / night

*charges & taxes not included*

Please make your reservations by March 22, 2018


Become a Sponsor (Tourism Symposium Sponsorship Form)

All sponsors will receive a complimentary exhibit table, your logo on our website, the ability to send in marketing video clip to play at and after the symposium, and promotional signage at your sponsored session. If you would like to participate as a sponsor or would like an exhibit table for the 2018 Tourism Symposium, please check your sponsorship selection, along with your timing option.

    Sponsorship Type


Investment Cost



10 minutes to speak to the fully assembled group


 General Sessions


2 minutes to speak before your sponsored session


Breakout Sessions


Speaker and self introduction


Virgo Lunch

4 minutes to speak before luncheon




4 minutes welcome at a reception




Signage at event. Food located near exhibit table.




Food will be placed near the exhibit table.

Exhibit table must be purchased in addition to this sponsorship.


Sponsorship Registration Process

If you would like to participate as a sponsor please complete this sponsorship form and email the completed form to

Paying with a Credit Card?

Upon sending your payment information to us, you will receive an emailed receipt.

Paying by Check?

Please make the check payable to VACVB and follow the instructions on page 2 of the sponsorship form.

Become an Exhibitor

There will be five food events during the symposium, which will be located in the exhibit area
(2 receptions, 2 breakfasts and 1 break). Exhibit tables are 6 ft. but may be replaced with exhibitor’s own materials not to exceed 8’ x 4’. Pipe and drape cannot be used because of the location.

One event registration is included with the purchase of an exhibit table.



Investment Cost

 Exhibit Table

Allied Member exhibitors have 30 seconds to say hello at a session and may place material at meal seats.

$550 (Member)

$1,150 (Non-Member)

Exhibitor Registration Process

Register your business here and registration type "D - Exhibit Table". This registration will count as your one free event registration. 


  • DMO Members (Full Conference)- $195
  • Non-Members (Full Conference)- $250
  • Sunday Night Reception Only - $60
  • Monday Night Reception Only - $60
  • Sunday and Monday Night Reception Only - $120
  • Student Rate* - $75
    *Includes all sessions and luncheon on Monday - the reception is not included.

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Virginia Association of Destination Marketing Organizations, PO Box 3363, Warrenton, VA 20188
Phone: (540) 904-4710 | Fax: (202) 962-3939 | Email:

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